Gartner Expert

Noha Samara

Sr Director Analyst

Noha Samara is a Senior Director in the Supply Chain Planning team. Noha's Research areas focus on supply chain planning. She specializes in sales and operations planning (S&OP), demand planning, supplier collaboration, supply and inventory planning, customer Collaboration, planning Organization structure and new product launches. Noha guides clients on how to structure planning processes, lead successful planning transformations and upskill the planning talent. Noha also acts as the Chair of the Gartner Supply Chain Planning Summits.

Previous experience

Ms. Samara joined Gartner after a successful career leading several supply chain organizations spanning supply planning, S&OP management, demand planning, customer logistics, category planning, new product introductions and portfolio planning for P&G, Microsoft and HMD Global. In her last role, she set up and led the supply chain planning organization for the successful startup of HMD Global (Nokia Phones).

Some previous Roles included:

- HMD Global (The Home of Nokia Phones), Customer Logistics and Supply Chain Director

- Microsoft, Channel Operations Lead, MENA

- Procter &Gamble, Supply Chain Network Operations Head and S&OP Leader- MEA- Beauty Care (Prestige)

- Procter &Gamble, New Product Introductions Head- MEA- Baby Care

- Procter &Gamble, Supply Planning Department Manager- Egypt- Baby Care

Professional background

HMD Global (The Home of Nokia Phones), Head of Customer Logistics, 4 years

Microsoft, Channel Operations Lead, 2 years

Procter & Gamble, MEA Supply Network Operations Head, 9 years

Areas of coverage
  • Supply Chain Planning

  • Supply Chain Transformation

  • Supply Chain Leadership

  • Supply Chain Planning Digital Transformation

  • Digital Supply Chain Value Realization

Education

MBA, Master (MSc/MA), American University in Cairo, Egypt

Bachelor (BSc/BA), Communications and Electronics Engineering- Ain Shams University, Cairo, Egypt

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Top Issues That I Help Clients Address

01

Implementing, sustaining and improving a global process design for supply chain planning

02

How to implement and improve sales and operations planning (S&OP) process

03

How to build collaborative planning with strategic suppliers and customers

04

How to upkill and develop the planning talent

05

How to lead successful planning transformations