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Gartner Expert
Philip Black
Sr Director Analyst
Philip Black is a senior director analyst at Gartner, specializing in marketing strategy leadership with a focus on B2B brand strategy and activation, product marketing, and agency management. He has guided CMOs and marketing leaders at Fortune 500 companies like Boeing, Grainger, Johnson & Johnson, Meta, Motorola Solutions and Vanguard. Philip has crafted customer research programs and led strategies to drive brand transformations, enhance customer understanding, align teams, and launch innovative products.
Previous experience
For 25+ years, Philip has been a strategy leader at agencies like gyro and Merkle, focusing on B2B marketing strategy, brand positioning, and digital experience. His broad industry experience includes financial services, manufacturing, tech and more.
Professional background
Merkle, Senior Vice President of Strategy, 3 years
The Marketing Practice (formerly Omobono), Head of Strategy, U.S., 10 years
TripleSpoke Brand Architects, CEO and Chief Strategy Officer, 12 years
Areas of coverage
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Marketing Organization and Talent
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Customer Acquisition and Growth
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Industry Marketing Strategy and Execution
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Brand Management
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Marketing Leadership and Strategy
Education
University of Illinois at Chicago
Bachelor of Fine Arts in Design
Academic Honors, Dean’s List
Top Issues That I Help Clients Address
Building bold B2B brand and product marketing strategies that differentiate and contribute to business objectives
Helping clients get the most out of their agency partners and internal teams
Best practices in customer-centered messaging, value propositions and content
Creating better B2B digital customer experiences and high-performance websites
Understanding and implementing use cases for AI in marketing