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Gartner Expert
Rene Buest
Sr Director Analyst
Rene Buest is a Senior Director, Analyst in Gartner's Emerging Market Dynamics practice. His primary research coverage is the broader cloud services market. He mainly covers cloud IT services, cloud professional services, cloud managed services, cloud computing, cloud IaaS, sovereign cloud, digital sovereignty, digital operations and digital business. Mr. Buest advisory services assist technology and service provider leaders of cloud providers and IT services providers with portfolio and marketing strategies to find the right product/ market fit and positioning in the market. He brings over 20 years of experience for business development, go-to-market strategies and technology marketing.
Previous experience
Prior to joining Gartner, Mr. Buest served as a Director of Technology Research at Arago. In this role, he was responsible for market research, market intelligence, analyst relations and technology evangelism within the intelligent automation market. Prior to this role, his experience included 3 years at Crisp Research, where he served as a Senior Analyst and the Cloud Practice Lead. While at Crisp, he was in charge of directing research agenda for cloud computing, IT infrastructure, IT platforms and Internet of Things. His experience also included go-to-market strategies, business development, competitor analysis and competitive strategies.
Professional background
Arago, Director of Technology Research, 1 years
Crisp Research, Senior Analyst and Cloud Practice Lead, 3 years
New Age Disruption, Founder and Principal Analyst, 5 years
Areas of coverage
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Product/Service Design and Creation
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Refine Tech Marketing Approaches
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Improve Product Marketing Execution
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Emerging Technologies and Trends Impact on Products and Services
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Technology Buying Dynamics
Education
M.S., IT Management and Information Systems
Diploma in Computer Engineering
Top Issues That I Help Clients Address
Find growth opportunities as an IT, cloud and digital services provider
Exploit emerging technologies and strategies for internal and external digitization initiatives
Develop a compelling IT, cloud and digital services strategy and roadmap
Identify the right product/ market fit in the IT, cloud and digital services market
Build and market digital cloud-based offerings that resonate with buyers