Rene Cizio is a Director Analyst specializing in content strategy and integrated marketing. She partners with marketing leaders to develop strategic approaches that drive business outcomes. With deep expertise in content marketing and digital advertising, she has shaped many successful initiatives for Fortune 500 clients. Rene is a recognized authority in content leadership, co-authoring Gartner’s Magic Quadrants on content marketing platforms and digital asset management. She also advises clients on GenAI creative use cases and Answer Engine Optimization (AEO) strategies, with a strong emphasis on AI content trends, such as authenticity, governance, and ethical use of emerging technologies.
Experience from both agency and client-side roles, where she applied strategic insights to help business leaders develop integrated content strategies that support enterprise objectives.
Franco Agency, Director of Digital Content, 3 years
Microsoft Advertising , Paid Media Content Marketer, 1 years
Mosaic Agency, Digital Strategy Director, 2 years
Marketing Technology
Marketing Channels and Content
Brand Management
B.A. Journalism, University of Michigan
How do I develop a cross-channel content strategy?
How do I manage digital assets to facilitate automation and personalization?
How do I create an SEO/SEM strategy that considers GenAI impacts?
How do I manage content operations processes and governance?
How do I orchestrate strategies to influence customers across the buying journey?