Gartner Expert

Rene Cizio

Director Analyst

Rene Cizio is a Director Analyst specializing in content strategy and integrated marketing. With a deep-seated understanding of the digital landscape, she guides CMOs and digital marketing leaders across B2B and B2C sectors. Her focus on cross-functional collaboration and channel integration drives the development of high-impact content strategies that align with business objectives.

A seasoned practitioner with a journalism, digital marketing and advertising background, Rene has a proven track record of delivering marketing excellence for Fortune 500 clients, where her strategic expertise has been instrumental in achieving measurable business outcomes.

As a co-author of Gartner's Magic Quadrants on Content Marketing Platforms and Digital Asset Management, Rene is a recognized authority in content leadership.

Previous experience

Previously worked in agencies and client side applying insights to help business leaders create integrated content strategies across teams and channels.

Professional background

Franco Agency, Director of Digital Content, 3 years

Microsoft Advertising , Paid Media Content Marketer, 1 years

Mosaic Agency, Digital Strategy Director, 2 years

Areas of coverage
  • Marketing Technology

  • Marketing Channels and Content

  • Brand Management

Education

B.A. Journalism, University of Michigan

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Top Issues That I Help Clients Address

01

How do I develop a cross-channel content strategy?

02

How do I manage digital assets to facilitate automation and personalization?

03

How do I create an SEO/SEM strategy that considers GenAI impacts?

04

How do I manage content operations processes and governance?

05

How do I orchestrate strategies to influence customers across the buying journey?