Gartner Expert

Robert Hoyle Brown

VP Analyst

I am a Vice President in Tech Product Manager team within TSP, responsible for coverage of business applications services strategies. I also cover Agentic AI strategies for services, companies, as well as general focus on services messaging, portfolio management, strategy and branding.

Previous experience

I was a VP at the Center for the Future of Work at Cognizant, as well as Cognizant's global head of strategy for its Digital Business Operations practice. Through presenting, writing, synthesis and analysis, my focus helped our clients, and their customers, partners and employees understand how the Age Algorithms, Automation and AI will impact work over the next decade.

I was also a co-Executive Producer of the documentary film "Places of the Future" (2021).

From 1999-2013, I was Managing VP of Gartner's Business & Applications Services team, and also led Gartner's coverage of the global HR services and BPO markets.

I also previously managed Gartner's European BPO research from Egham, U.K., before relocating "home" to California in 2002.

Prior to joining Gartner, I was the director of North American markets for G2R, a boutique California-based IT services consultancy (acquired by Gartner in 1999). I also served as a market research specialist with HP's CSO Worldwide Customer Information Management group.

I started my research career at the British House of Commons as a research assistant to Dame Cheryl Gillan, MP, who was former Secretary of State for Wales and Undersecretary for Education and Employment in John Major's government.

Professional background

Cognizant Technology Solutions, Vice President, Center for the Future of Work, 8 years

Gartner, Inc, Managing VP, 18 years

HP, Market Research Specialist, 1 years

Areas of coverage
  • Drive Tech Services Client Impact

  • Lead a Profitable Tech Services Practice

Education

B.A., History, University of California at Berkeley

Hansard Scholar, London School of Economics

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Top Issues That I Help Clients Address

01

Business applications service provider strategy, planning and messaging.

02

Alignment of platforms & processes, go-to-market with vertical industry trends

03

How can providers modernize their offerings with innovation and messaging with future-of-work thought leadership?

04

Generative AI and Agentic AI provider strategies

05

What is the market sizing of applications services adoption?