Gartner Expert

Sally Parker

Sr Director Analyst

Sally Parker is a Senior Director Analyst in Gartner's global Data and Analytics team. Her coverage areas include Master Data Management (MDM), Data & Analytics Strategy, Data Governance, and Data-Driven Culture. Across these areas she helps clients draw, and communicate, a direct line of sight between 'data' and business outcomes.

Previous experience

Following her passion for all things data-driven, Ms. Parker rejoined the analyst community in 2018 after a 2 year sabbatical with Gartners Executive Programs - supporting Gartners CIO/CDO clients in a 1-1 capacity with their daily challenges.

Prior to joining Gartner, Ms. Parker was Research Director Cloud and Data-Driven Intelligence at IDC and a regular keynote speaker on digital transformation and emerging technologies. Previous technology and product management roles with Red Hat USA, and DEC-Compaq-HP in Europe, USA and Asia-Pacific provided a solid technology foundation for the predominantly business and people-oriented challenges clients raise in todays coverage areas.

Professional background

IDC, Director Analyst, 3 years

Red Hat U.S., Global Market Analysis and Strategy Director, 2 years

Digital Equipment Corporation/HP, Product Marketing Manager <- Solutions Architect <- Software Engineer, 17 years

Areas of coverage

  • Data and Analytics Leadership and Programs

  • Data Management

Education

Post Graduate, Strategic Marketing, Stanford Graduate School of Business (U.S.)

B.Sc., with honors, Computer Science and French (U.K.)

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Top Issues That I Help Clients Address

01

Master Data Management (MDM) - Strategy-Pitfalls-Approaches

02

Securing buy-in to Data & Analytics Strategy

03

Foundation & Futures of Information Governance

04

Data-Driven Culture

05

CDO Role