Samantha Ruiz is a Sr. Principal Analyst in Gartner's Sourcing Procurement and Vendor Management (SPVM) practice. As part of the software and cloud contract negotiations team, Ms Ruiz focuses on Microsoft pricing proposals and negotiation strategies to help business leaders optimize costs, reduce risk, and cut through complexity. She enjoys helping clients with a broad range of other Microsoft-related SPVM topics too, spanning from exploring different purchasing vehicles to license model comparisons.
Before joining Gartner, Ms. Ruiz worked as a Microsoft success manager at a large global technology and licensing solution provider. Key aspects of her role involved managing Microsoft Enterprise Agreements, supporting customers exploring CSP, advising on licensing, cost model exercises, and helping customers with their Microsoft deployments through professional services.
SHI International, Microsoft Success Manager , 7 years
IT Contracts Negotiations
IT Sourcing, Procurement and Vendor Management Operating Model
B.S with honors, Psychology, University of Texas Rio Grande Valley
Negotiating tactic and strategics with Microsoft
Understanding Microsoft licensing models and areas of bundle consolidation
Preparing and building a framework for a Microsoft renewal
Comparing Microsoft licensing vehicles to find the right fit