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Gartner Expert
Sandy Shen
VP Analyst
Sandy Shen is a VP Analyst in the CMO & Marketing Role team at Gartner. Ms. Shen specializes in digital commerce and business strategies, business models, technologies, vendor landscape and emerging trends. She has an in-depth knowledge of the digital commerce market and advises global organizations on their digital initiatives and technology decisions. She helps IT and marketing leaders make decisions on technologies, application architectures and vendor selections, and technology vendors improve their product offerings and messaging.
Previous experience
Prior to joining Gartner, Ms. Shen worked for Siemens China as a Strategic Marketing Manager. Her primary duties included developing marketing strategies for key telcos and supporting customer-facing engagements.
Professional background
Global Wireless, Strategic Analyst, 1 years
Siemens China, Strategic Marketing Manager, 2 years
Areas of coverage
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Artificial Intelligence
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Customer Acquisition and Growth
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CRM Strategy and Customer Experience
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Digital Commerce
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Digital Technology Leadership for CIOs in China
Education
M.B.A., Wake Forest University, United States
B.S., Economics, Shanghai International Studies University
Top Issues That I Help Clients Address
Digital commerce strategy, technologies and vendors
Digital business models and strategy
Artificial intelligence/AI in digital commerce
China e-commerce/social media players
Customer experience management