Serena is a Senior Principal on the Technology and Service Providers (TSP) advisory team. She advises B2B tech CEOs, start-up founders, and tech product marketers with messaging and positioning, website and marketing and sales collateral reviews, content marketing, demand generation, SEO, DAMs, AI Avatars for websites and social media marketing strategies.
Previously served within Gartner's research engagement services department (2020 -2021), and is currently in the Advisory Talent Lab.
Prior to her time at Gartner, Ms. Mushigo was a digital marketer for multiple companies across multiple industries such as education, fashion, food, and beauty. Her roles included social media management, e-mail marketing, and content marketing for multiple start-ups.
She was also a New Business Excutive at a media agency.
Gartner , Research Engagement Specialist , 1 years
CDB London , Copywriter and Social Media Manager , 1 years
Freelancer , Copywriter and Social Media Manager , 2 years
Messaging, Content and Enablement
Customer Expansion and Engagement
University of Reading - French and Management Studies, B.A.
City, University of London - Media and Communications, M.A.
Messaging and Differentation
Storytelling
Content Strategy
Social Media
Digital Marketing