History as a Salesforce professional with over 15 end user years of experience in the Salesforce ecosystem across a variety of industry verticals. Advising on best practices, implementation/operating, configuration approaches. Coverage is currently broadening to encompass Anthropic Claude, in particular Claude Cowork, and the future of human-agent collaboration experiences.
Particular specialities in Agentforce (awarded Agentforce Legend 2026 & Salesforce Certified Agentforce Specialist) development tooling practices (previously a Copado DevOps Champion as well as covering a wide spectrum of the Salesforce ecosystem tooling), and broad platform & ecosystem coverage as a multi-certified All-Star Ranger and a former Salesforce Lightning Champion.
Has been a guest speaker at the North West Salesforce User Group, Mobile World Live, Copado community and release day events. A writer for leading SF publication SalesforceBen and formerly a GetFeedback MVP and CX Leadership Award recipient.
Salesforce end user who went on the (then) traditional journey of sole admin to architect. Main focus: helping business and customers succeed in their aims through the Salesforce platform, in whatever shape that required.
Zen Internet, Platform Technical Architect, 5 years
Citation Ltd, Senior Salesforce Administrator, 4 years
BMI Healthcare, Salesforce Administrator, 2 years
Enterprise Applications for Technical Professionals
Currently 9x Salesforce Certified, Agentforce Legend 2026 and an All-Star Trailhead Ranger.
Implementation/Operational strategies - Zero to Hero: from low cost early initiatives to transformational objectives. Configuration, integration, data.
Salesforce Application Ecosystem - extending the platform with add-ons: what you can buy, what it is like.
Salesforce Skills, Team Structures, Staffing. How to operate your Salesforce org effectively.
Salesforce Agentforce and AI - what is it, what can I use it for, how do I use it?
Salesforce DevOps solutions - complete Salesforce Application Lifecycle Management tools and practices.