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Gartner Expert
Suzanne Renee White
VP Analyst
Suzanne White is a Vice President Analyst on the Business and Technology Insights, Tech Buying Dynamics Team at Gartner, where she advises technology product leaders on the behavior of tech buying teams, GTM revenue growth strategies, and delivering effective targeting and differentiation strategies in complex markets. Her areas of focus include target market segmentation, B2B buyer personas and behavioral insights, and leveraging data and AI to deliver insightful and engaging experiences for B2B tech buyers across their buying and owning journeys.
Ms. White has more than 30 years of high-technology B2B marketing experience in leadership positions with leading enterprise hardware, software and services vendors including Intel Corporation, McAfee, Fiserv, Interphase Corporation, Scient Corporation and Verizon, and industry experience in cybersecurity, systems integration, healthcare, financial services, communication service providers, embedded systems/IoT, and digital and traditional publishing.
Previous experience
Prior to joining Gartner, Ms. White developed significant hands-on experience building advanced global-reaching GTM revenue growth strategies from the ground up at both McAfee and Intel through the integration of key sales, marketing and customer success processes, technology and data platforms. She is passionate about the importance of integrated, unified customer data strategies in delivering next-generation AI-enabled and augmented experiences across customer touchpoints. Her expertise also includes new market opportunity development, customer experience, sales enablement, and customer retention and growth.
Professional background
Intel, Lead Generation and Engagement Strategist, 3 years
Interphase Corporation, Director of Global Marketing, 4 years
McAfee, Sr. Manager, Global Demand Center, 8 years
Areas of coverage
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Boost Customer-Led Growth
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Optimize Product Marketing Strategy
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Drive Tech Marketing Performance
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Capitalize on the Tech Market Landscape
Education
M.B.A., Marketing Management, University of North Texas
B.F.A., Communications Design, University of North Texas
Top Issues That I Help Clients Address
How to more develop a deeper understanding of tech buying behavior within customer-facing functions such as marketing, sales and customer service.
How to establish cross-functional B2B customer data best practices that increase GTM effectiveness and improve customer experiences
How to develop and activate target segmentation strategies and B2B buyer personas
How to develop best practice processes that improve marketing and sales alignment by applying buying behavior insights.