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Gartner Expert
Travis Lee
VP, Team Manager
Travis Lee is a Vice President and Team Manager in the Emerging Tech and Trends Group, Gartner's center of excellence for emerging tech and trends. His team of ETT security analysts focus on C-level advice for product and innovation leaders. They research technology, markets and trends impacting disinformation security, digital identification, network security, cyberphysical systems, AI security and security services.
The group's mission is to hunt out the edge of Emerging Tech, Trends and Innovation to help strategy and innovation leaders decide if, when, and how to invest in and monetize key futures across emerging technologies and overall strategic trends.
He has more than 25 years of tech experience in product leadership positions with security, SaaS and MSSP vendors including Verizon, Hewlett Packard Enterprise, DXC Technology, AOL, and Trustwave. Mr. Lee has previously worked in the fields of product management, product marketing and business development.
Previous experience
1) Global product team leadership for product definition, partnerships, go-to-market and product growth of database security and email security product lines.
2) Directed sales enablement and go-to-market activities for the security portfolio of security advisory and managed security services.
3) Directed global product strategy for security solutions to include product awareness, demand generation, sales enablement, marketing programs, and customer experience improvement.
Professional background
DXC Technology , Director Product Marketing and Sales Enablement, 3 years
Trustwave , Director Product Management, 3 years
Verizon, Product Marketing Manager, 2 years
Areas of coverage
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Advance Product and Services Strategy
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Security Operations
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Refine Tech Marketing Approaches
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Technology Market Essentials
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Emerging Technologies and Trends Impact on Products and Services
Education
MBA, Marriott School of Business, Brigham Young University
B.A., Business Administration and Chinese, Brigham Young University
Top Issues That I Help Clients Address
Managed Security product leaders - applying emerging technology into security product roadmaps and portfolios, especially MDR, Security Operations, email security
Security product leaders - go-to-market strategies and tactics, including positioning and messaging, channel strategy
Security product leaders - product evolution, adjacent markets, partnering
Security buyers - product and vendor evaluation, especially MSSP, MDR, XDR, email security