Gartner Expert

Van L. Baker

VP Analyst

Van Baker is a Research Vice President for Gartner's AI for AI Leaders team. He covers operationalization of AI, AI strategy, Generative AI platforms, AI Agents, Large and Small Language models, prompt engineering, and the impact of AI on people and organizations. He has worked with companies looking to build generative AI solutions, as well as enterprises looking to define AI governance policies. In addition, he has led a number of rpmpt engineering and generative AI workshops. Mr. Baker also leads a generative AI research community within Gartner. He also covers the evolution of AI and how businesses need to manage the changes that AI will bring to business processes. He frequently consults with clients about change management as it relates to the impact on the future of work.

Previous experience

Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group.

Professional background

HP, Director, 10 years

Areas of coverage
  • Artificial Intelligence

  • Artificial Intelligence Leadership

Education

B.A., Psychology, University of California, Berkeley

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Top Issues That I Help Clients Address

01

Developing an overall AI strategy

02

Understanding AI technologies and platforms

03

Understanding large and small language modes

04

Managing the change that AI brings to the enterprise

05

Effective prompt engineering and retrieval augmented generation techniques