Cyberoo, a leading Italian cybersecurity technology company, aims to provide businesses and organizations solutions in digital safety. Cyberoo sought Gartner support in market positioning and technological innovation to direct the value proposition towards the right target audience.
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Client Story
Enhancing Market Positioning and Technology Innovation
Mission Critical Priority
Cyberoo had gone from being a managed service provider in a specific geographical area to being a vendor with international ambitions. Gartner assisted Cyberoo in correct positioning of its cyber security services in relation to the target audience and in keeping pace with rapid technological innovations.
How Gartner helped
Gartner assisted Cyberoo in identifying its market position as an MDR vendor. Through targeted insights and one-on-one analyst sessions, Gartner assisted Cyberoo in refining its value proposition and aligning technological advancements with market needs.
Business impact
With strategic insights from Gartner, Cyberoo was able to reduce operational costs and increase efficiency for their customers. This alignment enabled Cyberoo to differentiate itself from competitors and effectively address cyber threats, leading way for its international expansion.
Industry
Cybersecurity
Employees
< 300
