See how DataArt's CMO leveraged Gartner's expert insights and tools to navigate AI disruption, pivot to data services, and achieve above-market-average growth in revenue.
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Client Story
Refining GTM Strategy To Successfully Pivot To AI & Data Services
Learn how Scott Rayburn, CMO at DataArt, partnered with Gartner to navigate industry disruption and pivot towards data, analytics, and AI services. By leveraging analyst insights, document reviews, and the Ask Gartner tool, DataArt successfully validated their multi-year growth strategy, refined their go-to-market messaging for enterprise buyers, and achieved and above-market-average growth in revenue.
Mission-critical priority
DataArt needed to adapt its IT services business model to the new realities of AI disruption, seeking to maintain baseline revenue while driving year-over-year growth in a highly shifting market.
How Gartner helped
- Analyst Inquiries & Briefings: One-on-one interactions validated the client's growth strategy and guided their pivot to AI services.
- Document Reviews: Analysts refined the client's go-to-market materials and paid media strategies, boosting marketing performance metrics.
- "Ask Gartner" Tool: This search feature enabled rapid navigation of Gartner's research library for instant insights during meetings.
Business impact
- Revenue Growth: Validated a multi-year strategy and achieved above-market-average growth in revenue.
- Marketing ROI: Boosted channel performance, leading to higher click-through rates and ad impressions.
- Efficiency: Gained hyper-efficient research access, delivering rapid answers before or during calls.
Industry
IT Services
Revenue
$100M - $500M
Employees
6,000
