Alberto Scavino, CEO at Irion, sought Gartner’s support in redefining their go-to-market capabilities and market positioning, offering and pricing model of their enterprise data management platform, Irion EDM® while also focusing on scaling strong partner network across several industries, leveraging their product features as an end-to-end platform to build Data Apps.
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Client Story
Repositioning as a Leader in the Data Management Landscape
Mission-critical priority
How Gartner helped
- With the help of analyst interactions, the client was able to review their pricing model and redefine their positioning and messaging.
- By utilizing Gartner Magic Quadrant and other guides, the client is building a strategy for a stronger partner network and upgrading their operating model in functions, tools, and processes.
Business impact
With support from Gartner for High Tech Leaders, the client was able to:
Exploit the value of their distinctive IP (such as EasT, DELT, ISOLDATA) positioning those technologies against the major trends in data management.
Renew their product offering, impacting their operating model and eventually enhance their Italian and international go-to-market capacity.
Revamped their contracts by simplifying the EULA, the partnership agreement and processes.
Industry
Software
Employees
180
