Gartner Research

Marketing and Sales Execution for Tech CEOs Primer for 2024

Successful customer acquisition and expansion has always required strategic targeting and powerful storytelling.

Analyst: Erin Lloyd Gordon

In a changing landscape of customer preferences and emerging technologies, tech CEOs must carefully balance investments across people, process and technology to support those goals. This initiative provides best practices and strategies to improve lead and demand generation, run effective programs to increase sales, and grow customer relationships.

Topics in this initiative include:

  • Target and Differentiated Messaging
  • Lead and Demand Generation
  • Sales Model and Process
  • Sales Effectiveness
  • Customer Retention and Growth

Complete the form to get your free copy.

Download the Primer

Successfully execute on marketing and sales plans.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional

  • Step 3 of 3

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.