Gartner Research

Advance Product and Services Strategy Primer for 2025

For tech CEOs, costs associated with products represent the largest expense, accounting for 43% of revenue.

Analyst: Ron Burns

 Well-crafted product and services strategies enable the pursuit of new market opportunities and position solutions for successful adoption. 

Tech CEOs, create evidence-based product and services strategies that support critical, growth-oriented go-to-market (GTM) decisions. Tech CEOs should:

  • Price and Package to Maximize Value
  • Drive Product-Led Growth and Adoption
  • Partner to Extend Product and Services Value

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