Disinformation isn’t just a societal problem anymore — it’s an enterprise risk with real operational, financial and reputational consequences. And as AI supercharges the volume, speed and precision of misleading content, leaders are suddenly facing a new kind of threat: one that can’t be contained by traditional cybersecurity alone.
Distinguished VP Analyst and Gartner Fellow Dave Aron joins us to unpack why organizations must prepare for a “world without truth” — and why building an enterprise-wide discipline called TrustOps is the next essential capability for leaders across the C-suite.
You’ll learn:
The New Disinformation Threat Landscape
Misinformation, Disinformation & Malformation Explained
Episodic vs. Industrial Disinformation Attacks
Introducing TrustOps for Enterprise‑Wide Truth Defense
Building a Cross‑Functional Trust Council
The Essential 90‑Day Disinformation Preparedness Plan
What’s Coming Next in AI‑Driven Disinformation
Recommended Reading for Leaders
Dave Aron | Distinguished VP Analyst
Dave Aron is a Vice President Distinguished Analyst and Gartner Fellow. He is a thought leader on digital business strategy and helping Boards and CxOs understand and engage with advanced business and technology topics such as the future of AI, opportunities and risks of generative AI, the rise of disinformation and the World Without Truth, antifragility and simplification. He has received Gartner's Analyst of the Year award, was voted one of the 50 most influential people in U.K. He has taught business and IT topics at a number of business schools, including London Business School, Oxford University's Said Business School and Henley Business School, and has written two books, including "The Essence of Strategy."
Hosted by: Karen Lockhart
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