Predicting 2027 Market Share Winners in Technology Markets

• Identify the technology vendors and markets most likely to emerge as 2027 share leaders and laggards, including key AI-related competitive races

• Explain the major market share transitions expected through 2027, including how changing market conditions and vendor momentum may alter competitive positions

• Navigate and interpret the Market Share Momentum (MSM) publication and accompanying Excel dataset to assess vendor rankings, projected market size, revenue growth and market share movement across relevant technology markets.

• Apply MSM findings to assess competitive risk, identify growth opportunities and inform product, investment and go-to-market decisions

Technology markets are being reshaped by AI, shifting customer demand and changing competitive dynamics. Product and technology leaders face increasing pressure to anticipate market shifts, identify emerging winners and understand where disruption is most likely to occur. Organizations that fail to recognize changing market momentum risk making investment and portfolio decisions based on yesterday's market conditions.

Gartner's Market Share Momentum (MSM) research predicts potential market share leaders and laggards for 2027 by combining historical market share and forecast data with proprietary performance and revenue gap analysis. This webinar examines the technology vendors, competitive races and markets expected to experience the most significant share shifts, while demonstrating how leaders can use MSM research and data to inform their approach to winning in 2027.

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