Virtual Briefing: Optimise the Customer Journey; and Leverage AI

This virtual briefing features two presentations by Gartner Tech & Service Provider experts on how to effectively map the journeys of your customers in the Asia Pacific region and how to leverage generative AI (GenAI) to challenge even the largest competitors in your industry. Plus, hear from a panel of fellow technology and service provider CEOs on the strategies and tactics they employ to optimise the customer journey and leverage GenAI.

Navigate the Ideal Customer Journey in Asia Pacific

Tech CEOs recognise the importance of understanding customer buying behaviour. However, given the vast number of potential customers and the complexity of customer journeys, it is difficult to map the journeys of your customers in a meaningful way, let alone align your go-to-market strategy with them.  In this session, we will explore the concept of the ideal customer journey in the APAC region, why it’s important to maximise engagement and how you can get started with it.

GenAI is Leveling the Playing Field for Tech CEOs

Tech CEOs are in a unique position to leverage generative AI to take on even the largest players in their competitive landscape. However, with opportunities across operations, go-to-market, and product and service offerings, the decision dilemma for Tech CEOs is: Where to start? What to prioritise? Where to make the highest-impact investments? In this session, we will share insights from Gartner's 2024 tech and service provider generative AI study, analysing data from respondents ranging from startups to global enterprises.

Return to this web page to watch the virtual briefing. Contact us at gartnervirtualbriefings@gartner.com with questions about viewing this virtual briefing.