How Tech Marketers are Maximizing GTM Efficiency With GenAI

Tech marketers, more than any other function within technology and service provider organizations, believe that generative AI (GenAI) is and will continue to be vital to their work. According to Gartner’s Impact of GenAI on Tech Providers Survey, an impressive 82% of tech marketers view GenAI as vital to their work, and 85% have already deployed three or more use cases. Despite the potential risks associated with privacy, security, copyrights or other issues, tech marketers are just now beginning to tap into the vast potential of GenAI. 

Join this complimentary webinar as a Gartner expert unpacks key GenAI market trends, forces for adoption, and use cases for tech marketers. We’ll then be joined by executives from Lenovo to demonstrate how their organization is integrating GenAI use cases in GTM strategy. Learn how Lenovo has embraced a “content on demand” strategy leveraging a private, secured instance of GenAI to create branded, proprietary content for resellers as well as their internal sales and marketing teams. You will walk away from this session with answers to your vital questions, an understanding of Lenovo's initiative to bring this solution to life and recommended actions to help you achieve your goals.

• Identify the top GenAI tech marketing use cases and why they are essential

• Explore how Lenovo is transforming their GTM strategy with GenAI and determine areas of impact and deployment

• Set SMART goals for your GenAI initiatives in tech marketing 

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.