2024 Tech Marketing Benchmarks: How to Optimize Demand Generation

Tech marketing investments are growing, so how does that impact brand and demand generation strategies? Also, what are the latest developments in account-based marketing (ABM), which has an average associated pipeline lift of 12% compared to traditional demand generation? The Gartner Tech Marketing Benchmark survey provides a detailed analysis of marketing investments, brand awareness and demand generation, ABM, and the impact of artificial intelligence (AI) and machine learning (ML) on tech marketing organizations. Join this complimentary Gartner marketing technology webinar as Gartner experts break down the results of the latest Gartner Tech Marketing Benchmark survey and explore what leading tech marketers are doing and how you can take your own programs to the next level. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Determine what goals account-based marketing can help you achieve 

• Identify and address common challenges and complexities with ABM 

• Discover how leading tech marketers are optimizing their marketing mix
  
  

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.