The Gartner 2025 Leadership Vision for Product Marketers

Product marketing teams face the challenge of keeping pace with rapid changes in market dynamics, buyer behavior and competitive landscapes. Conventional plans quickly become outdated, leaving internal and external stakeholders' needs unmet. To stay ahead, product marketers must respond swiftly and proactively to these shifts. This includes leveraging cutting-edge technologies like generative AI, which are transforming how products are marketed and launched. Join this complimentary Gartner tech and service provider webinar as a Gartner expert explores the Leadership Vision for 2025 for Product Marketing Leaders which reveals three key trends set to impact product marketers in 2025 and what they need to do to stay ahead of the curve. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Understand the role and impact of product marketing in B2B technology companies

• Strengthen go-to-market (GTM) alignment to drive efficiency and growth

• Build an AI-empowered product marketing team

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