Gartner Research

How Product-Led Should Your Go-to-Market Strategy Be?

Although the concept of product-led-growth is enticing, an exclusively PLG strategy can only take your so far.

Analyst(s): Colin Fletcher, David Yockelson, Radu Miclaus

Product leaders should use the Gartner Product-Led Growth Fit Matrix to assess how far a product-led growth strategy can take their product or portfolio.

Product leaders considering adopting a product-led growth strategy for product introduction should:

  • Determine how far to go with product-led growth
  • Implement PLG techniques that
  • Drive incrreased user awareness and advocacy

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