Boosting Lead Generation and Marketing Budget Efficiency

Enrico Celotto, Chief Marketing Officer at EasyVista, sought to drive sustainable business growth by ensuring a strong, predictable sales pipeline over the short, mid, and long term. EasyVista's approached included:

• Accelerating revenue growth through marketing programs that directly contribute to annual recurring revenue.
• Balancing pipeline horizons by generating immediate opportunities while nurturing mid- and long-term demand.
• Strengthening market visibility and expansion into key industries with analyst relations, brand positioning, and thought leadership initiatives.
• Laying the groundwork for sales success with data-driven insights, targeted campaigns, and close alignment with go-to-market teams.

Gartner supported EasyVista by accelerating content creation through the integration of Gartner Flex Reprints into lead generation campaigns. This enabled the delivery of credible, compelling materials that strengthened lead capture and conversion.

Gartner analysts also provided insights that reshaped EasyVista's marketing function. Implementation of AI integration and multi-language content delivery for significant savings helped refine messaging to reinforce the company’s value proposition.

EasyVista was empowered to streamline marketing operations, sharpen messaging, and accelerate content delivery. In the first year, EasyVista achieved the following results—all without increasing marketing spend:

• Increased lead volume by 20%
• Improved lead-to-opportunity conversions by 40%
• Surpassed opportunity targets by 35%