NTT Data harnesses Gartner insights to drive strategic planning and sharpen product positioning, achieving a competitive edge in the era of GenAI.
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Client Story
Product Marketing Advancements With GenAI
Mission-critical priority
Amit Gandhi, Vice President of Portfolio Marketing at NTT Data, leveraged Gartner insights to evolve marketing strategies and differentiate value proposition in response to the rapid emergence of GenAI.
How Gartner helped
The client used Gartner insights to shift from traditional marketing metrics to outcome-focused measures. By engaging in conference sessions, they were able to deepen their understanding of GenAI differentiation and discover new approaches for aligning value propositions to target personas.
Business impact
Gartner supported the client in aligning their marketing strategy with evolving industry expectations and business objectives, informing their planning processes, and fostering knowledge exchange with industry experts.
Industry
Information Technology
Revenue
Approx. $30B
Employees
Approx. 198K
