Gartner for Technology CMOs provides insight, guidance and tools to help marketing executives make critical strategy and growth decisions, while partnering effectively across the organization.
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How Gartner Works With Technology CMOs
Gartner Webinar: Gain Leadership Buy-In and Investment for Your Tech Brand Strategy
Discover actionable steps and analytics-driven insights to prove brand value, foster cross-functional collaboration and turn your brand into a true driver of business success.
How we support your priorities
Build differentiation and awareness
Establish differentiation for brand portfolios and drive awareness.
Drive marketing investments
Develop the business case for marketing investments and monitor effectively.
Optimize your function
Create the right organizational design and talent strategy to achieve the goals of marketing and the overall business.
Prove the value of marketing
Measure and communicate marketing’s contribution to business priorities and goals.
Guidance on mission-critical areas
Gartner Priorities Navigator™ represents mission-critical areas where Gartner provides supportive, expert guidance and tools to technology CMOs and their teams.
For Technology Chief Marketing Officers
Gartner provides insight, tools and guidance to B2B technology CMOs across key areas: leading the marketing organization and optimizing its resources, establishing differentiation at the brand and portfolio level, and measuring and demonstrating impact on the marketing pipeline.
How Gartner delivers value to Technology CMOs and their teams
Gartner supports the mission-critical priorities and development needs across your entire team.
What’s included
Explore resources across each tab below.
- Decision Tools
- Expert Guidance
- Premier Events
- Peer Community
Turn strategy into execution with tools that help you reduce investment risk and deliver on your team’s performance. Use data and workflow tools, benchmark against industry leaders, ease the tech buying process and more.
Explore some of our client tools below:
Access our team of 2,500+ research and advisory experts who guide leaders like you to achieve their mission-critical priorities.
Top Gartner experts will provide you with insightful and targeted research along with regular inquiries. In an ever-changing operating environment, you’ll have the ability to connect with a Gartner expert whenever priorities shift or as new issues arise.
Join other tech marketing leaders and their teams to learn about the latest trends, validate strategies and share best practices.
Experience the unparalleled power of in-person Gartner conferences, where you’ll be surrounded by knowledgeable experts, like-minded peers and professionals dedicated to helping you identify solutions to your industry’s greatest challenges.
Gartner Marketing Symposium/Xpo™
2 – 4 June 2025 | Denver, CO
Connect how you want and when you want to learn from your peers who have faced the very same challenges you’re facing and will help you get fast, actionable answers. As a Gartner client, you will also gain exclusive access to features such as Peer Finder, which enables you to connect with similar leaders based on your specific needs. Join more than 100,000 leaders to build your network and gain insights from real-time discussions, member-generated polls and peer-led insights.
Gartner by the numbers
2,500+
Research and advisory experts
460,000+
Annual client interactions
15,000+
Client enterprises
What are the benefits?
Uncover buyer needs and user feedback
Dig into detailed customer insights to improve the performance of targeting and segmentation efforts.
Improve annual spend and allocation decisions
Leverage peer benchmarks to inform annual spend and allocation decisions, optimize campaign and ABM strategies, and support marketing investment.
Optimize the tech buying process
Streamline your team’s path to better tech purchasing decisions with Gartner BuySmart™, fueled by industry-leading Gartner experts and peer insights.
Communicate marketing’s value
Solidify the right KPIs to showcase how marketing contributes to pipeline and revenue growth, while securing budget and driving consensus across the organization.
Lead a future-focused and agile organization
Stay ahead of emerging work trends and drive a marketing function designed to support changing needs and a high-performing workforce.
Strengthen market positioning
Refine differentiation and improve messaging resonance to increase growth.
Drive stronger performance on your mission-critical priorities.