Benchmarking is a critical part of assessing your competitive positioning. What your peers are focused on tells you if you’re on the right track — or not.
This infographic dives into the results of the Gartner 2025 Tech Marketing Benchmarks Survey, and:
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As a high-tech product marketer, you wear multiple hats to help drive growth from prospects and customers. You need to create differentiated positioning, develop compelling stories, enable the sales team and partners to achieve success, and help drive demand generation and account-based marketing programs.
Gartner experts are former tech product marketers, and we work with more than 2,000 high-tech clients each year. Through best-practice research, benchmark and buyer data, and actionable advice, we enable success across all phases of the technology buying and owning cycle.
Understanding the market and buyer dynamics that drive purchase interest for your products and services is critical for go-to-market success — and therefore growth. You need insights about the markets, competitive landscapes and buyer dynamics that can be combined with proven practices to improve your planning and segmentation efforts.
An increasingly dynamic and noisy market, coupled with the tech buyer’s fluid approach, means that messaging must be relevant, clear and compelling to capture and retain attention. You must develop effective messages that will inherently attract ideal buyers, convince stakeholders and accelerate sales cycles through compelling stories.
Building awareness, creating and nurturing opportunities, and prompting engagement through a deliberate content strategy are essential to grow revenue. Technology product marketers must develop inbound and outbound strategies that fuel account-based and traditional demand generation programs.
Technology marketing programs must encompass the entire customer life cycle to meet retention and growth goals. To make an impact, tech marketers must effectively enable their sales teams while improving the customer experience, facilitating customer success and developing advocacy.
Skilled marketing leadership in technology and service providers is essential to develop and execute a strategy that impacts the business. Product marketers must use an agile approach to allocate budget, organize the team, apply technology and measure performance to adapt to market conditions.
To meet aggressive growth and retention goals, technology and service providers need a deliberate and consistent approach to product marketing. Gartner Priorities Navigator™ for Product Marketing Teams outlines the top challenges facing product marketing leaders and how to advance your key initiatives to drive growth, including:
Gain exclusive insight on the latest trends, receive one-on-one guidance from a Gartner expert, network with a community of your peers and leave ready to tackle your mission-critical priorities.
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