Published: 03 December 2025
With the launch of Workspace Studio, Google is asserting its strength in the AI leadership race, aiming to close the “automation gap” by empowering knowledge workers to build enterprise automation through natural language prompting. While this no-code strategy seeks to remove IT bottlenecks, the transition faces notable hurdles that currently limit broad deployment appeal for organizations with multiple agent platforms. Key risks include a lack of robust native cross-platform governance and security features, the absence of an agent marketplace until 2026, as well as not providing pricing information until January 2026, which could lead to unexpected operational costs. Consequently, organizations should view this as an opportunity requiring critical adoption strategies — carefully balancing the power of democratization with the strict necessity of compliance and control.
Analysts:
Joe Mariano, Nikos Drakos, Sarah Davies, Max Goss, Avivah Litan, Simone Cleminson
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