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Gartner Expert
Adrian Lee
VP Analyst
Adrian has more than 24 years of technology marketing experience spanning mobile apps, smartphones, SaaS and ecommerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba Group owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product marketing and management, with coverage from startups up to global technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles.
His role-based research dials into product marketing leaders to deploy best-in-class customer experience, digital analytics, product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.
Previous experience
Mr. Lee has more than 15 years of high-technology marketing experience spanning mobile device, SaaS and e-commerce technology providers. Prior to joining Gartner, he was the Vice President and Head of Brand Partnerships at Lazada Group, an Alibaba Group backed e-commerce startup in Southeast Asia. He started his career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He brings extensive experience in brand management, mobile applications and digital co-marketing collaboration, especially for emerging markets. He has also led new market entry and expansion projects, fulfilling a range of product marketing, general management, content management and developer evangelist roles.
Professional background
Lazada Group, VP, Regional Head of Brand Partnerships, 1 years
Nokia Sub-Sahara Africa, Head of Marketing, 9 years
Samsung Electronics, Pan-Africa, Strategic Marketing Manager, 2 years
Areas of coverage
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Craft World-Class Product Strategies
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Refine Tech Marketing Approaches
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Improve Product Marketing Execution
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Foundations of Product Planning
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Drive Tech Marketing Performance
Education
B.A., Second Upper Honors, Communication Studies, Nanyang Technological University
Top Issues That I Help Clients Address
Go-to-market, customer experience and product launch for technology and service providers
Conversational platforms, machine translation, chatbots and virtual assistants
Customer Experience management for Tech Product Leaders and Managers, CX
Go-to-market and product strategy for SaaS providers
Digital and product analytics