Gartner Expert

Brook Selassie

VP Analyst

Brook Selassie is a Vice President in Gartner's Business Growth Strategies team. As Gartner's expert in Corporate Stratgey, Brook has deep experience in advising organizations and their senior leaders in enterprise strategy formulation, strategic planning and strategy execution. Brook's recent research includes how organizations explore and exploit AI opportunities in alignment with enterprise strategic intent. In this capacity, Brook often leads executive workshops that lead to a prioritized set of sustainable enterprise AI bets. Brook also advises executive leaders in the Strategy, Finance and Technology functions in strategic and scenario-based thinking as well as innovating their business models and managing the strategy portfolio. Brook's current research challenges and guides CIOs to flex their strategic thinking muscles, amplifying their leadership voice on how technology and IT create sustainable enterprise competitive advantage. Brook has expertise in designing and delivering leadership dialogues that challenge executive mindsets and help align senior leaders around complex topics and opportunities that require swift decisions.

Previous experience

Brook has broad experience in M&A and corporate finance, having advised companies in debt & equity underwriting as well as M&A and disvestitures, as part of an investment banking advisory group.

Areas of coverage
  • Corporate Strategy Formulation

  • Corporate Strategic Planning

  • Executive Leadership: Futures, Innovation and Disruption

  • Generative AI Resource Center

  • Executive Leadership: Digital Business Strategy and Planning

Education

M.B.A., University of Chicago

B.S. Economics, Philosophy, Magna Cum Laude, University of Colorado

Read More Read Less

Top Issues That I Help Clients Address

01

AI Ambition and Strategies -- Digital Business Transformation -- Strategy & Planning

02

Strategy Formulation and Planning - Agility, Design Thinking and Adaptibility in Planning

03

Scenario Planning, Future-casting, Wargaming; Scenario Thinking; Influencing Stakeholders

04

Growth Strategy Development - Organic, Inorganic, Adjacent Growth Options

05

Business Model Innovation, and Innovation and Disruption Practices