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Gartner Expert
Christy Uher Ferguson
Distinguished VP Analyst
Christy Uher Ferguson is a Vice President, Distinguished Analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on brand management, events and improving team performance. Her areas of focus include brand consolidation and decisioning, brand awareness, hiring and retaining talent, and building Centers of Excellence. She also covers tech marketing investment, event strategies and event technology platforms.
Previous experience
Ms. Ferguson has more than 24 years of B2B marketing experience, including 12 years of high-technology marketing experience for enterprise software and service vendors in marketing leadership positions at Pearson Education (education technology group), Teradata/Aprimo, SDL and ASG Technologies.
She began her career on the agency side of the business developing strategic marketing plans and brand strategies for B2B clients. After transitioning to the tech provider side, she built and led high performing marketing teams. Her global enterprise marketing accomplishments include leading marketing organizations across all key functions: brand management, marketing strategy, demand generation and field marketing teams, that have driven growth and increased corporate marketing productivity and efficiency while building trusted partnerships with executive leadership.
In her most recent role, at ASG Technologies, she transformed the marketing organization and built the company's marketing visual identity, content marketing and demand generation initiatives, including infrastructure to support sales and marketing alignment.
Professional background
Aprimo/Teradata, Director, Communications & Content Strategy, 4 years
ASG Technologies, Vice President, Marketing, 2 years
SDL, Vice President, Marketing, 1 years
Education
B.S., Marketing, West Chester University
Top Issues That I Help Clients Address
How to select event technology platforms to support first party, hosted events.
How to leverage events (face to face and virtual) to drive demand.
Brand consolidation and transformation-how to make decisions regarding brand consolidation or launch a new brand.
Hiring and retaining tech marketing talent to impact business performance and the skills necessary to support revenue growth.
How to create or increase brand awareness.