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Gartner Expert
Jen Singleton
VP Analyst
Jen Singleton is a Vice President, Analyst on the Technology & Service Provider team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and growth, and more tightly align marketing strategies with business objectives. She focuses on issues related to marketing investment and allocation, strategy development at corporate and regional levels, organizational design and resourcing, talent and implications of emerging tech like GenAI, cross-functional alignment, and articulating marketing's contribution and value.
Previous experience
Ms. Singleton has more than 25 years of experience with enterprise software and SaaS companies at different maturity stages and across several industries, including security software, hybrid cloud, learning and development, talent management, training, backup and data recovery. As the head of marketing she has led positioning and branding, product marketing, GTM operations (direct, field, partner), content strategy, sales enablement, operations, customer advocacy and engagement, and inside sales. She has a proven track record of driving growth, increasing marketing contribution to the bottom line and ensuring alignment of GTM strategies across an organization.
Professional background
Allego, Chief Marketing Officer, 2 years
Skillsoft, SVP Global Marketing, 1 years
Unitrends, VP Marketing, 2 years
Areas of coverage
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Marketing Organization and Talent
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Refine Tech Marketing Approaches
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Marketing Leadership and Management
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Marketing Leadership and Strategy
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Optimize Product Marketing Strategy
Education
M.B.A., magna cum laude, FW Olin School of Management, Babson College, Wellesley, MA, U.S.
B.A., cum laude, College of Liberal Arts, Boston University, Boston, MA, U.S.
Artificial Intelligence & Machine Learning Certified Course, Sloan Continuing Education, MIT, Cambridge, MA, U.S.
Cloud Computing Certified Course, Stanford Center for Professional Development, Stanford University, CA, U.S.
Top Issues That I Help Clients Address
Marketing Investment & Allocations
Marketing Strategy
Organizational Design & Cross-functional Alignment
GTM Strategy