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Gartner Expert
Ray Pun
Sr Director Analyst
Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level tech providers. He generates business and technology insights to help clients improve their go-to-market performance with a focus on B2B marketing technologies and data, marketing metrics, and account-based GTM. As a content champion for branded research, he is responsible for orchestrating a vibrant research agenda for B2B martech coverage including market guides, magic quadrants and hype cycles.
Previous experience
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.
Professional background
Adobe, Head of Product Marketing, Mobile Solutions, 6 years
Acxiom, Senior Director of Marketing, 1 years
Qualcomm, Staff Manager, Product Management & Marketing, 3 years
Areas of coverage
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Messaging, Content and Enablement
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Partner and Ecosystem Strategy
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Go-to-Market Strategy
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B2B Martech and AI Strategy
Education
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology
B.S., Mechanical Engineering, University of Florida
Top Issues That I Help Clients Address
Creating account-based marketing programs to improve growth
Measuring the performance of marketing across the entire customer life cycle
Leveraging B2B marketing technologies to scale growth and optimize performance
Utilizing customer communities to improve product adoption, customer retention and expansion
Engaging developers in social communities