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Gartner Expert
Ray Pun
Sr Director Analyst, KI Leader
Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level technology & service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on marketing metrics, B2B marketing technologies and account-based marketing. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to marketing performance, B2B martech, partner & developer ecosystems, product-led growth and customer marketing.
Previous experience
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.
Professional background
Acxiom, Senior Director of Marketing, 1 years
Adobe, Head of Product Marketing, Mobile Solutions, 6 years
Qualcomm, Staff Manager, Product Management & Marketing, 3 years
Areas of coverage
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Refine Tech Marketing Approaches
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Improve Product Marketing Execution
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Optimize Product Marketing Strategy
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Drive Tech Marketing Performance
Education
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology
B.S., Mechanical Engineering, University of Florida
Top Issues That I Help Clients Address
Creating account-based marketing programs to improve growth
Measuring the performance of marketing across the entire customer life cycle
Leveraging B2B marketing technologies to scale growth and optimize performance
Utilizing customer communities to improve product adoption, customer retention and expansion
Engaging developers in social communities