Published: 10 November 2025
Account-based marketing platforms provide a foundation to run ABM programs at scale. Demand generation leaders partnering with sales on account-centric approaches to managing audiences, orchestrating campaigns, activating audiences, and measuring engagement can use this research to compare solutions.
Analysts:
Jenifer Silverstein, Chris Chandler, Ray Pun, Upasna Chandna
As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
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