Upasna Chandna is a Director Analyst in the Gartner for Marketing Leaders practice. Her expertise lies in supporting marketing leaders in B2B organizations with their mission-critical priorities, including demand generation, go-to-market strategy, personalization, and account-based strategies. She assists clients in navigating modern marketing topics such as predictive lead scoring, lead nurturing, revenue attribution, marketing data governance, compliance and preference management, multi-channel campaign management, and measurement of marketing results.
With over 15 years of experience in high-tech marketing for SaaS companies across various industries, Upasna has worked with MarTech SaaS providers like Oracle Eloqua, Uberflip, and Cvent, helping marketers optimize their multi-channel and multi-touch campaigns.
Prior to joining Gartner, she was Vice President of Marketing at Morgan Stanley, where she focused on demand generation and product marketing, as well as sales enablement strategies for business growth.
Morgan Stanley, Vice President, Marketing, 2 years
Smart Energy Water, Director, Customer Marketing Services, 3 years
Uberflip, Director, Customer Marketing, 2 years
Marketing Technology
Customer Acquisition and Growth
Marketing Operations
Executive MBA, Rotman School of Management, University of Toronto
MBA, Maharaja Agrasen Institute of Technology, GGS IP University, New Delhi
BBA, New Delhi Institute of Management, GGS IP University, New Delhi
Getting the most out of existing marketing technology investments before bringing new vendors into the mix
Building and optimizing B2B demand generation and sales enablement capabilities
Creating account-based marketing programs to improve growth and customer retention
Marketing automation best practices to maximize lead pipeline productivity
Martech approaches to GenAI in marketing