The client, Peakboard faced the challenge of adapting their sales approach to the US market. With a focus on technical facts and numbers in Germany, they needed to shift their sales strategy to highlight the benefits for customers in the US Gartner supported the client with effective product messaging and differentiation strategies to drive revenue growth.
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Client Story
Driving Revenue with Advanced Product Strategies
Mission Critical Priority
Nina Berger, Managing Director of Peakboard America sought guidance from Gartner on tailoring her sales approach to effectively communicate product value to potential customers.
How Gartner helped
With Gartner analyst insights and resources, the client was able to develop a customer-friendly AI tool that quantified the potential cost and time savings for customers using their services. Gartner also helped the client in reviewing their product collateral and in creating effective messaging strategies for the US market.
Business impact
The AI tool streamlined the sales process and led to a significant increase in website traffic and growth from other channels. The client experienced a remarkable 10% boost in orders attributed to the new AI tool developed with Gartner support.
