Gartner Predicts Over 50% of Customer Service Organizations Will Double Their Technology Spend By 2028

STAMFORD, Conn., March 31, 2026 

AI-Driven Increase in Technology Spend Will Not Be Offset By an Equivalent Reduction in Talent

By 2028, over 50% of customer service organizations will double their technology spend, without an equivalent reduction in talent, according to Gartner, Inc., a business and technology insights company.

Despite mounting pressure to use AI to cut labor costs, organizations cannot rely on automation alone to replace the customer service workforce. Those that attempt rapid headcount reduction risk operational disruption, degraded customer experience and expensive rollbacks.

“Leaders are hoping that AI will deliver immediate cost savings, but most organizations are understating the talent required to make AI successful,” said Kathy Ross, Vice President Analyst in the Gartner Customer Service & Support practice. “Technology spend is rising rapidly, yet talent needs are evolving - not disappearing.”

Frontline Roles Are Changing - Not Disappearing

Although many service and support leaders anticipate smaller frontline workforces over time, few organizations are successfully reducing headcount today. According to a Gartner survey of 321 customer service and support leaders conducted in October 2025, just 20% of organizations reported reduced agent headcount due to AI, indicating that AI’s current impact remains modest.

Nearly 80% of organizations plan to shift at least some agents into new roles, and 84% plan to add new skills to frontline positions, underscoring the expanding scope of human work in AI‑enabled service environments.

“Organizations aren’t cutting agents because AI is fully ready to take over,” said Emily Potosky, Senior Director, Analyst in the Gartner Customer Service and Support practice. “They’re cutting agents to fund AI. Instead of replacing the workforce, leaders should prioritize reshaping it - shifting resources toward higher‑value activities that support growth.”

Gartner clients can read more in the report: The State of the Human-AI Workforce in Service and Support.

Gartner is the World Authority on AI

Gartner is an indispensable partner to C-Level executives and technology providers as they implement AI strategies to achieve their mission-critical priorities. The independence and objectivity of Gartner insights provide clients with the confidence to make informed decisions and unlock the full potential of AI. Clients across the C-Level are using Gartner's proprietary AskGartner AI tool to determine how to leverage AI in their business. With more than 2,500 business and technology experts, 6,000 written insights, as well as more than 1,000 AI use cases and case studies, Gartner is the world authority on AI. More information can be found here.

About the Gartner Customer Service & Support Conference

The Gartner Customer Service & Support Conference is taking place November 4-5, 2026 in Denver, providing customer service and support leaders with actionable advice about the trends, tools and emerging technologies they need to deliver business results in an AI-driven world. Gartner analysts address the biggest opportunities, challenges and priorities in the market today, including the latest advancements in AI , innovative strategies that are transforming customer experience, streamlining support channels and harnessing data to drive results to shape the future of their organizations. Follow news and updates coming out of the conference on the Gartner Newsroom and on X and LinkedIn using #GartnerCSS.

About Gartner for Customer Service & Support Leaders

The customer service and support function is vital to maintaining customer loyalty and influencing brand perceptions. Gartner for Customer Service & Support Leaders provides indispensable insights, advice and tools needed to achieve service and support leaders’ mission-critical priorities, specifically improving the customer experience while managing costs; designing an optimal service channel strategy; measuring and reducing customer effort; and how to hire, develop and retain high-potential frontline talent.

Follow news and update from the Gartner Customer Service & Support Practice on X and LinkedIn using #GartnerCSS. Members of the media can find additional information and insights in the Gartner Customer Service & Support Newsroom.

Media contact



Latest releases

About Gartner

Gartner (NYSE: IT) delivers actionable, objective business and technology insights that drive smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.