Product Marketers Must Enable Account Expansion Strategies to Accelerate Growth

Technology and service providers expect most of their revenue growth to come from existing clients. Despite its importance, most account planning involves nothing more than transcribing existing data from the CRM system into a Word template, and rarely accommodates specific strategies to drive growth. Product marketing must support growth strategies by providing particular programs, tools, and training that assist the account team in working both up the business to engage more senior executives and throughout the business to reach more remote potential buyers. Join this complimentary Gartner product marketing webinar as Gartner expert Roland Johnson uncovers how account planning can be enabled to accelerate account growth.

• Provide account managers with resources to assist them up the account and gain executive access

• Establish programs to help account managers work across the account to find remote opportunities

• Use various resources during account planning to support unique growth strategies

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