About Newsroom Careers

Who We Serve
For IT & Tech Leaders

Chief Information Officer

Cybersecurity

Data & Analytics

Enterprise Architecture

Government IT

High Tech

Information Technology

Infrastructure & Operations

Product Management

Software Engineering

Tech Marketing

Investment Services

For Business Leaders

Audit & Risk

Communications

Customer Service & Support

Finance

Human Resources

Legal & Compliance

Marketing

Public Sector Leaders

Research & Development

Sales

Supply Chain
Our Solutions
Ways We Help Clients

Analyst InquiriesConfidential 1:1s with experts

Trusted InsightsFor your mission critical priorities

First TakesOn rapidly evolving challenges

ToolsPractical ways to tackle problems

Peer InsightsTech & services ratings and reviews

ConsultingOn-the-ground support

Our Most Popular Tools

Magic QuadrantCompare tech solutions

Hype CycleTrack emerging tech

BuySmartBuy tech with confidence

Proposal ReviewsOptimize vendor negotiations

Gartner ScoreBenchmark your function

AcceleratorsFast-track critical decisions
Conferences
Opportunities to Connect

About Gartner Conferences

Conferences Calendar

Gartner C-level Communities

Exhibit With Us

AI at ConferencesJoin peers for AI insights live

Conference Roles and Topics

Applications & Software Engineering

CIO & IT Executives

Customer Service

Data & Analytics

Digital Workplace

Enterprise Risk, Audit & Compliance

Finance

Human Resources

Identity & Access Management

IT Infrastructure, Operations & Cloud

Marketing

Procurement

Sales

Security & Risk Management

Supply Chain

Technology & Service Providers

Conference Locations

Americas

Asia/Pacific & Japan

Europe, Middle East & Africa
Webinars
All Webinars

Upcoming Webinars

On-Demand Webinars

Webinars on AI

For the C-Suite

Public Sector Webinars
AI Hub
Gartner and AI Why we're the world authority on AI

AskGartnerAI-powered access to our insights

Win the AI Vendor RaceCompeting in the $1T AI market

AI Use CasesEvaluate and prioritize AI initiatives

AI Maturity ModelGauge your AI readiness

Latest AI Hype CycleTrack AI innovations
New To Role

About

Newsroom

Careers
Talk to Us

or call jsbacContact

Who We Serve
For IT & Tech Leaders
For Business Leaders
Our Solutions
Ways We Help Clients
Our Most Popular Tools
Conferences
Opportunities to Connect
Conference Roles and Topics
Conference Locations
Webinars
AI Hub
New To Role

Talk to Us

or call jsbacContact

Gartner client? Log in for personalized search results.

Gartner First Takes

Fresh insights on emerging trends

Innovation Guide for Generative AI in Marketing

Published: 20 September 2023

Summary

Generative AI has emerged as the latest technology disruption that impacts the entire enterprise. CMOs must orient themselves around its offerings and how it will affect their function. Uncover the dynamics of this market while learning how to pilot generative AI use cases.

Analysts:

Tia Zervas, Benjamin Bloom, Audrey Brosnan, Alan Antin

Navigate rapidly evolving challenges

Talk to Gartner to learn how we help clients make smarter, faster moves.

Work Email Person Type

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

First Name Last Name Phone Country/Region/Territory Person Type

Job Title Company Name Job Function

Please provide the consent below

I have read, understood and accepted Gartner Separate Consent Letter , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and (2) to be contacted by Gartner group companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Already a Gartner client?

About Gartner
Who We Are
What We Do
Get in Touch
Contact
Careers
Latest Insights
Resources

About Gartner

Who We Are

About Us
Corporate Responsibility
Investor Relations
Newsroom

What We Do

Insights
Conferences
Consulting
Digital Markets

Get in Touch

Contact

Contact Us
Become a Client
Office Locations
Technical Support

Careers

Why Gartner
Search Careers
Our Culture
Careers Blog

Latest Insights

Resources

Featured Insights
Webinars
Newsletter
Client Stories

Policies Privacy Policy Terms of Use Ombuds Site Map

Talk to Us

Clients receive 24/7 access to proven business and technology insights, expert guidance, benchmarks, diagnostics and more. Fill out the form to connect with a representative and learn more.

Or give us a call

jsbacContact jsbacContact

8 a.m. – 7 p.m. ET

8 a.m. – 5 p.m. GMT

Monday through Friday

Work Email First Name Last Name Phone Person Type

Job Title Company Name Job Function Country/Region/Territory

Please provide the consent below

By proceeding, you agree to the Gartner Terms of Use and Privacy Policy.