Gartner Expert

Audrey Brosnan

Sr Director Analyst

Audrey Brosnan equips marketing leaders to drive revenue growth, customer relevance, and operational scale by optimizing first-party marketing technology. Her research focuses on four core capabilities: orchestrating journeys, managing customer data, activating personalization, and scaling multichannel engagement. She advises clients on how to translate these capabilities into durable outcomes—especially amid rising challenges like tech consolidation, martech budgetary loss, AI disruption, and channel complexity. Audrey brings clarity to emerging trends such as agentic orchestration and real-time decisioning, helping marketing organizations modernize their tech stacks, retool their teams, and unlock performance at scale. She believes the future of marketing belongs to leaders who combine human insight, AI-driven systems, and disciplined strategy realization operations.

Previous experience

Before joining Gartner, Audrey led product strategy and built marketing functions for martech vendors, overseeing positioning, go-to-market planning, and launch execution. She also held roles in market research, digital strategy, and advisory services across research firms and higher education. Throughout her career, she has helped organizations adopt marketing automation and analytics tools, evolve digital processes, and develop the technical and strategic capabilities of their teams—bridging the gap between product innovation and marketing leadership.

Professional background

Forrester Research, Principal Analyst, 3 years

Movable Ink, Vice President, Product Strategy and Marketing, 3 years

StrongView Systems, Vice President, Product Strategy and Marketing, 3 years

Areas of coverage

Marketing Technology

Marketing Data and Analytics

Marketing Operations

Marketing Channels and Content

Marketing Leadership and Strategy

Education

M.A., History & Philosophy of Science, Indiana University Bloomington

B.S., Physics, Clemson University

Top Issues That I Help Clients Address

01

Which strategies and best practices will deliver more strategic value from marketing technology?

02

How should we assess and mature personalization, journey orchestration, next best action (NBA) and multichannel marketing in general?

03

What critieria should we use to evaluate and select customer data platforms (CDPs), multichannel marketing hubs (MMH) and other marketing technologies?

04

How should we prepare our marketing technology strategy, teams and ways of working for an AI-enabled future?

05

What operating model, skills and capabilities are needed for marketing technology?