Insight, guidance and tools to enable faster, smarter decisions and stronger performance on your mission-critical marketing priorities
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Membership Overview
What Is Gartner for Marketing?
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Just released: Marketing Budgets Benchmarks for CMOs in the Era of Less
Measure your marketing spend against industry leaders, identify where to optimize spend and uncover new investment opportunities.
How we support your priorities
Assess your current state
Develop your strategic plan
Execute and drive change
Stay ahead of the curve
What’s included in a Gartner for Marketing membership?
Gartner has 120+ marketing experts and 15+ Executive Partners (former CMOs) who are advising marketing leaders like you every day on their mission-critical priorities. You can tap into their expertise through one-on-one advisory conversations, and research on the on-demand client portal and team strategy meetings.
View Gartner’s expertise areas most relevant to your role:
Decision Tools
Get a suite of tools to help accelerate your initiatives and drive impactful business outcomes.
Must-Attend Events
Gartner conferences and other events cover today’s key issues and emerging trends. Learn from experts, get inspired by thought leaders, discover technology solutions and connect with peers to share ideas, lessons learned and best practices.
Gartner Marketing Symposium/Xpo™
Peer Connections
Get access to a community of industry leaders who have the right experience to help. Follow peer-led discussions and polls on best practices, trending topics, technology ratings and reviews to support your mission-critical priorities.
View sample engagement plans
Each sample Gartner engagement plan shows how a mix of peer connections, expert guidance, tools and events will help you put insight into action.
What are the benefits?
Direct cost savings
We review your marketing technology contracts with deep understanding of providers, terms and pricing to uncover risks and cost savings.
Budget justification
Identify high-impact opportunities for improvement and investment using actionable data and analysis from our benchmarks and diagnostic tools.
Risk mitigation
Use real-time visibility into evolving approaches, lessons learned and data from peer companies.
Execution speed
Use customizable tools and templates to speed execution of your key initiatives and deliver faster results.
Decision speed
On average, organizations take eight to nine months to make decisions. We reduce that decision time frame by 30% to 60% with our trusted insight.
Extension of your staff
Our marketing experts, plus other experts across Gartner, can help you tackle your priorities across the year.
How Gartner clients have achieved success
AARP
Pharma
30,000+ employees
ED of Marketing Technology and an SVP of Omnichannel and Content/Brand Strategy
Accelerated the speed to execute cross-functional initiatives since the teams were more connected than ever before
Developed use cases and best practices across industries and within pharma to build out a modular content go-to-market strategy
Drove savings and eliminated agency waste by evaluating agency partners and holding agencies accountable
