Insight, guidance and tools to enable faster, smarter decisions and stronger performance on your mission-critical marketing priorities
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Membership Overview
What Is Gartner for Marketing?
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Featured Insight: Top 3 Strategic Priorities for CMOs in 2026
Use these findings to inform your strategic planning and lead with confidence in 2026.
How we support your priorities
Assess your current state
Develop your strategic plan
Execute and drive change
Stay ahead of the curve
What’s included in a Gartner for Marketing membership?
Expert guidance to help you tackle your most critical priorities
Gartner for Marketing Leaders helps you prioritize time and resources on what matters most. Our insights, guidance, and tools focus on Mission-Critical Priorities (MCPs)—the imperatives that drive results for your business and stakeholders.
We focus on the highest impact priorities for senior marketing leaders—from unlocking value with AI to optimizing costs and leading change— decisions that drive impact. With step-by-step guidance and clear Journey Steps, Gartner helps you move confidently from strategy to execution.
Actionable Insights for your everyday organizational needs
Gartner for Marketing Leaders also equips you to tackle Perennial Priorities by connecting enterprise strategy to the functional decisions that drive performance.
Backed by over 510,000 client discussions and 23,000 vendor conversations and 200,000 AI queries, Gartner gives you access to more C level strategies, tools, and best practices than any other source.
· AskGartner AI for instant, contextual answers and summaries
· Case studies showcasing peer-tested strategies and measurable outcomes
· Magic Quadrants and Market Guides for smarter tech decisions
· Enterprise leadership insights to enhance C-suite collaboration
Decision Tools
Get a suite of tools to help accelerate your initiatives and drive impactful business outcomes.
Must-Attend Events
Gartner conferences and other events cover today’s key issues and emerging trends. Learn from experts, get inspired by thought leaders, discover technology solutions and connect with peers to share ideas, lessons learned and best practices.
Gartner Marketing Symposium/Xpo™
Peer Connections
Get access to a community of industry leaders who have the right experience to help. Follow peer-led discussions and polls on best practices, trending topics, technology ratings and reviews to support your mission-critical priorities.
What are the benefits?
Direct cost savings
We review your marketing technology contracts with deep understanding of providers, terms and pricing to uncover risks and cost savings.
Budget justification
Identify high-impact opportunities for improvement and investment using actionable data and analysis from our benchmarks and diagnostic tools.
Risk mitigation
Use real-time visibility into evolving approaches, lessons learned and data from peer companies.
Execution speed
Use customizable tools and templates to speed execution of your key initiatives and deliver faster results.
Decision speed
On average, organizations take eight to nine months to make decisions. We reduce that decision time frame by 30% to 60% with our trusted insight.
Extension of your staff
Our marketing experts, plus other experts across Gartner, can help you tackle your priorities across the year.
How Gartner clients have achieved success
GE Healthcare
Healthcare Company
$19B+ (revenue)
- Shifted from traditional marketing and external agencies to an in-house framework
- Modernized marketing practices and built credibility for stakeholder buy-in
- Achieved $4.1M in savings and transitioned to in-house teams
- Enabled faster decision-making, improved efficiency, and aligned with shareholder goals
