Gartner Executive FastStart™ for CMOs

Gartner Executive FastStart helps you excel in your first year — and beyond.

Gartner Executive FastStart provides a critical advantage for an incredibly complex role

For chief marketing officers new in their roles, common challenges include proving that marketing is a growth engine as opposed to a cost center, changes in marketing’s expected accountabilities and pressure to do more with less — not to mention the inevitable learning curve of your new remit.

Executive FastStart identifies common challenges and empowers you to overcome them by prioritizing what matters most. Whether you’re a tenured CMO at a new company or you’ve risen through the ranks at your organization, Gartner is here to help you succeed. 

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Why CMOs rely on Gartner Executive FastStart

A proven approach.

Gartner leverages lessons learned from thousands of executive transitions across dozens of industries and markets. Tap into what peers have identified as the best ways to anticipate blind spots and overcome common obstacles.

Personalized insights. Practical advice. Immediate impact.

Your transition is unique to you. Executive FastStart is designed to deliver the insights and resources you need to accelerate your impact in the first 30, 60, 90 days and beyond.

Streamlined for success. Prioritized for action.

Save time and effort. Executive FastStart is practical, easy to use and prioritized to enable quick wins and progress your mid- and long-term goals.

Unrivaled depth. Powered by Gartner.

Plan and execute with detailed tools, roadmaps and benchmarks tailored to your situation and goals.

FAQs about Gartner Executive FastStart™ for CMOs

What are the key benefits of Gartner Executive FastStart for CMOs?

Executive FastStart helps new CMOs focus and prioritize actions in their first year to quickly maximize impact. It is tailored to recognize the different needs of CMOs who’ve never been in the role before and those stepping into a new environment. Executive FastStart addresses the challenges and opportunities you are likely to experience and serves as a starting point for further support. 

How does the Gartner Executive FastStart program help CMOs manage complexity?

CMOs face pressure to prove ROI while contending with reduced marketing budgets that limit strategic initiatives. They must navigate fragmented customer journeys, rapid tech disruption and cross-functional misalignment. To address this and other challenges, Executive FastStart is split into four areas: establishing priorities quickly, delivering on those priorities in your first year and beyond, understanding your organization and role, and building relationships and personal brand.

Drive stronger performance on your mission-critical priorities.