Gartner helped a new CMO transform marketing from a cost center to a revenue generator by building credibility and aligning with leadership.
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Client Story
Helping a New CMO Enhance Marketing Credibility and Business Alignment
Mission Critical Priority
The CMO sought to transform marketing from a cost center into a revenue generator by boosting credibility and aligning leadership with the marketing team.
How Gartner helped
Leveraged Gartner for Marketing Score tool to identify gaps and align leadership with marketing objectives and utilized Gartner insights to revamp campaigns for a comprehensive customer journey focus.
Business impact
Aligned marketing with business goals, boosted revenue, improved customer acquisition with Gartner insights, and enabled strategic foresight for future growth.
Industry
Financial Services
Revenue
$1.5B
Employees
1,000+
