The CMO Value Playbook

5 strategies to boost influence and prove marketing's value

Only 52% of CMOs and senior marketing leaders can prove marketing's value and receive credit for its contribution to business outcomes. 

Discover how you can join the ranks of successful marketing leaders with our CMO Value Playbook. This playbook reveals actionable strategies to not only prove marketing's value but to ensure it receives the credit it deserves.

Download The CMO Value playbook to: 

  • Discover five strategies to prove marketing's value to stakeholders

  • Implement actionable strategies for ROI and building relationships.
  • Apply proven methodologies for enhancing marketing impact.

Interested to learn more? 
Join our expert discussion for CMOs on proving the value of marketing to the c-suite. Register now!

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Webinar: CMOs, Prove the Value of Marketing to the C-Suite

Learn how the Gartner CMO Playbook can help you navigate stumbling blocks and transform limiting thoughts. Find out the answers to four key questions that challenge CMOs, and gain insights into stakeholder archetypes, step-by-step approaches, and early success signals. Walk away with research slides and actionable recommendations to elevate your marketing impact and expand your influence within the organization.

Gartner Marketing Symposium/Xpo™

Join CMOs and marketing executives to learn how to navigate emerging trends and challenges. From peer-led sessions to analyst one-on-ones, you'll leave ready to tackle your mission-critical priorities.