Gartner helped GE HealthCare update their marketing approach by moving from outdated methods and agency reliance to an efficient in-house structure.
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Client Story
Driving Effective Organizational Change and Strategic Marketing Alignment
Mission Critical Priority
The client wanted to transform their marketing strategy by shifting from traditional methodologies and external agency dependency to a streamlined, in-house marketing framework.
How Gartner helped
The client leveraged Gartner insights on change management to effectively communicate restructuring to leadership, modernize marketing practices, and build credibility to secure stakeholder buy-in.
Business impact
Saved $4.1M, transitioned to in-house teams, and achieved faster decision-making, enhancing efficiency and aligning with shareholder goals.
Industry
Healthcare
Revenue
$19B+
Employees
50,000+
