Gartner helped H.B. Fuller align their global marketing strategy with business goals, enhance team impact, and establish key metrics for marketing success.
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Client Story
Developing a Strategic Global Marketing Plan
Mission Critical Priority
The Global Marketing Director sought to align their marketing function with the company's global initatives to support revenue growth amid economic challenges and resource constraints.
How Gartner helped
Leveraged the Gartner B2B Marketing Score to evaluate the maturity of their marketing function, along with Gartner Executive Partner (EP) support, to ensure strategic initiatives were well-supported and effectively communicated.
Business impact
Improved alignment with business goals, established ROI metrics, and elevated marketing leadership, boosting strategic influence.
Industry
Manufacturing
Revenue
$3B+
Employees
6,500+
