Gartner assisted Pentair in refining their brand strategy to better resonate with customers and unlock the value of customer relationships by transitioning from a branded house strategy to a more effective brand positioning.
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Client Story
Transforming Brand Strategy for B2B Success
Mission Critical Priority
The former CMO at Pentair aimed to elevate the company's brand strategy by transitioning from a branded house approach to a more impactful positioning strategy.
How Gartner helped
Utilized Gartner's B2B brand positioning methodologies and tools to shift their focus from D2C to B2B and created a brand map that seamlessly connected their corporate narrative to the overall product messaging.
Business impact
Refined brand strategy, boosted customer engagement by nearly 300% in CXM surveys, and validated innovative approaches for effective brand strategy alignment.
Industry
Industrial Manufacturing
Revenue
$4B+
Employees
10,000 +
