The Gartner 2026 Leadership Vision for CMOs

As we look ahead to 2026, chief marketing officers (CMOs) face a pivotal moment in their strategic evolution. Artificial intelligence is no longer just enhancing marketing tactics, it is fundamentally transforming the structure, strategy and scope of the marketing function itself. To be successful in 2026, CMOs must lead the shift to hybrid human-agent teams that fundamentally redefine how marketing creates value. They must also adopt a zero-based approach to channel strategy, designing for machine-mediated discoverability and earning trust through emotionally resonant brand experiences. Join this complimentary Gartner marketing leadership webinar as Gartner experts provide future-forward insights to help CMOs make the critical shifts required to lead marketing in an AI-driven world. You will walk away from this session with answers to your vital questions and recommended actions to help you address your mission-critical priorities.

• Identify major trends that will affect CMOs in 2026

• Determine top priorities for CMOs in the year ahead

• Learn the actions CMOs must take to set teams up for success

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.